Anyway, last night I did a comparative tasting of four different soy sauces:

From left to right: Yamasa usukuchi (light) soy sauce, Ichibiki, Kikkoman (both regular soy sauces) and Kikkoman tamari soy sauce.
You can really see the difference between the usukuchi and the regular here:

This usukuchi was the only one Sanko carried, so I bought it even though it has high-fructose corn syrup in it. For that matter, the tamari has glucose listed among the ingredients.
Obviously, the usukuchi and tamari sauces were very different from the two koikuchi shoyu, but I tasted them all anyway, from lightest to darkest.
The usukuchi was incredibly salty and, as its name would suggest, lighter in flavour. You could taste the alcohol, along with some grain flavour.
The aroma of the Kikkoman is pretty much what I think of as my benchmark for Japanese soy sauce, but the taste had a weird aggressive note to it that was unpleasant. Some woodsiness to it, but otherwise the whole thing was very one-dimensional.
The Ichibiki blew me away. The aroma was deep and complex, with oaky notes and a vinous character. The taste delivered on that promise, with a vinous, balanced flavour and a long finish. This is the only one of the four that I actually swallowed!
The tamari was heavy and rich, with notes of earth or mushrooms. It was definitely an umami sledgehammer, but you wouldn't want to add it anywhere you didn't want a strong flavour of soy.
Obviously, there were a lot of different factors in play here, including the fact that the tasting wasn't blind, and the Kikkoman had been opened a lot longer than the others. But I'd still buy the Ichibiki again, especially when the price difference is only 2 cents per 100 ml.
To see how they stacked up in actual use, I made teriyaki salmon for dinner, but the results were inconclusive... mostly because I was using frozen salmon that was decidedly not very good. Still, the teriyaki made with the Kikkoman seemed a little harsh compared to the Ichibiki (or did I burn it in the frying pan?). Surprisingly, the teriyaki made with the Ichibiki was lighter in colour than the Kikkoman, even though it looks darker in the bottle.

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